Professional Beauty GCC held its fourth annual exhibition at the Meydan Hotel on the 5th and 6th of February. These annual events are trade shows that provide a platform for networking as well as bringing together professionals in the industry to share ideas and brands to showcase their products.
Professional Beauty is an organization based in the UK that promotes the beauty world in all its forms including skincare, hair, makeup, nails etc, holding annual events in the UK, Ireland, South Africa India and here in the UAE. They also publish a monthly magazine that keeps subscribers up to date with developments in the industry, new product launches as well as general information relevant to the world of beauty.
Eve Beauty participated alongside brands such as Elemis, Nimue, Eminence and more. Our stand caught the attention of many attendees who interacted with us wanting to know more about our Alissi Bronte skincare products. Although many products on the market are now organic, Alissi Bronte has a distinct advantage in that it combines both plant and marine actives together, creating powerful ingredients for skin problems. The gents particularly enjoyed the cooling effect of the Bronte for Men moisturiser, Extreme Confort.
Our staff were well turned out and interacted knowledgeably with the public, sharing information on what makes Alissi Bronte the best option for their skincare needs. The presence and support of management boosted the team’s morale and also allowed business persons to interact directly with him.
We had requests by two Saudi Arabian companies who would like to carry our brand in Saudi Arabia as well as interest from a Korean company to have their brand Victoria, under the Eve Beauty house.
In all it was a well spent two days with the team getting to exhibit for the first time at such a major event and learning from it where our weaknesses and strengths lie. It was also an opportunity to see what the competition is up to. The cherry on the cake? Alissi Bronte ME announced its presence to the beauty world.