We are glad to inform you that this October in line with the World Heart Day celebration, we collaborate with International Modern Hospital to provide a free cardiac wellness check-up, which includes ECG, Lipid Profile (fasting), Fasting Blood Glucose, Consultation with Cardiologist, Echo (if recommended by the doctor) for early detection of any heart problem, this is exclusively for Gulf Drug staff holding a Daman Medical Insurance.
As part of Gulf Drug’s campaign in promoting employee’s health and wellness, this campaign is to support awareness and early detection for common health related issues.
The campaign is valid from 2 October – 14 October 2018
The Hospital is located at Port Rashid Road Al Mankhool Area Bur Dubai
For interested participants kindly send your name and contact number to firstname.lastname@example.org in order to submit it to International Modern Hospital for your appointment.
Gulf Drug HR Department hosted an Annual Health Awareness Day at Gulf Drug Head Office on the 27th of September, 2018
Employees measured their height and weight to identify BMI, passed sugar test and had an individual consultation with Dr. Wessam from Al Moosa Private Medical Center. Employees were advised on any additional tests to be taken if certain symptoms were noticed.
We remind Gulf Drug staff that Al Moosa Private Medical Center (Sharjah Branch) accepts Daman Medical Insurance – all categories.
Our colleagues from Medical Supplies and Instruments Business attended 2nd International Conference on Prevention and Control of Infection and represented Gulf Drug.
2nd International Conference on Prevention and Control of Infection is organized by MENA Conference and was held during Sep 13 – 15, 2018 at Jumeirah At Etihad Towers, Abu Dhabi, United Arab Emirates.
The target audience for this medical event is Healthcare providers, Physicians, Nurses, Infection Preventionists, Quality officers, Microbiology, Infectious disease consultants, Public health officers, Internal medicine, Hospital Administrators, Operating Theatre Personnel, Pharmaceutical Personnel, Emergency Response Personnel, Critical Care Personnel who are involved in Infection Control, Respiratory Therapists, Lab Technicians, Occupational Health, Environmental Health & Safety, Quality Director, Chief Quality Officers, Risk Management Professionals.
• Review innovative and latest evidence measures based prevention of HAI (CLABSI, CAUTI, VAP, VAE, and SSI)
• List essential components of an effective infection prevention and control program management
• Utilize Antimicrobial Stewardship as one of the infection prevention patient safety care strategies to prevent the development of Multidrug-Resistant Organism (MDRO)
• Explain the Emergency Preparedness and Disaster Management plan for Infectious Diseases
• Describe the waste management process from Cradle to Grave
• Identify the guidelines of environmental infection control in healthcare settings
• Recognize the fundamentals of Infection Prevention and Control during construction
• Review the best practices related to reprocessing of flexible endoscopes
• Discuss best practices that could enhance safety in the Reprocessing of flexible endoscopes
• Review best Practices for Cleaning, Disinfection and Sterilization in All Health Care Settings
• Sustain compliance with regulatory bodies related to prevention and control of infection.
• Prevention and control of Infection program management
• Innovative and evidence based Prevention of HAI ( CLABSI, CAUTI, VAP, VAE, and SSI)
• Antimicrobial Stewardship and MDRO prevention
• Emergency preparedness for infectious disease disaster management
• Waste management from cradle to grave
• Environmental infection control in healthcare settings
• Infection prevention and control during construction & renovation
• Reprocessing of flexible endoscopes best practices
• Cleaning, disinfection and sterilization best practices
ARTICLE BY MR. AHMED MOHAMED EL SAYED EL SAID SALEH
MEDICAL SUPPLIES AND INSTRUMENTS BUSINESS
The Marketing Plan
As per Perrault & McCarthy: “A marketing plan is a written statement of a marketing strategy and the time-related details for carrying out the strategy. It should include: (1) what marketing mix will be offered and to whom (target)(2) what company resources will be needed; and (3) what results are expected”
There is another defiention by P. Kotler & K. Keller: “A marketing plan is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives…The marketing plan operates at two levels: strategic and tactical. The strategic marketing plan lays out the target markets and the value proposition…The tactical marketing plan specifies the product, price, channel and communication”
We consider Philip Kotler as the father of marketing. He is the author of over 60 marketing books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Up and Out of Poverty, and Winning at Innovation, if you really need to understand marketing you should read his books .
A good marketing plan should answer 4 simple questions the Marketing Plan should answer:
Where are we now?
Where do we want to be in the future?
How are we going to get there?
What results should we get from this Marketing Plan?
To answer the first one you need to do analysis either internal one and external one considering all factor of you own business, industry, product and competition, if we know where we are we can now where we are heading .
For 2nd one is simply our marketing strategy either to expand in our segment, develop new product or line extensions. For 3rd one you need to play with your marketing mix (product, price, promotion, and place)
The final question will clarify the objective with metric to evaluate the plan and decide if you need any correction action, keep in mind to use smart objective The letters S and M usually mean specific and measurable. Possibly the most common version has the remaining letters referring to achievable, relevant and time-bound.