Professional Beauty GCC, held this year on the 17th and 18th of February, saw the beauty world coming together to showcase what’s new, what’s hot and in some cases, what’s not.
Eve Beauty Trading LLC exhibited both its brands, Alissi Brontë and Streax Professional at this year’s event. We were graced by the presence of Streax’s celebrity hairstylist, Agnes Chen, assisted by our hair technician and trainer, Arpan. They took to the stage to showcase haircutting, styling and colouring techniques using Streax Professional products.
Ever heard of Ombre, Sombre or Balayage? These are the latest techniques in hair coloring that our team showed off. Just like last year, our shows on both days drew the largest crowds as people were curious to know just how our hair artists managed to create such awesome looks. We did well against the more well-known brands such as Schwarzkopf etc.
Alissi Brontë held various facial demos on the stand. Therapist Renu applied the Firming 2020 mask which is a peel off mask and left the model’s face covered for 20 minutes, allowing only the nostrils to be exposed so the model could breathe. This was a crowd puller, however some drew close out of concern for the model more than out of curiosity J. Needless to say, she was in very good hands. Another popular treatment was the Gold Wrap, using just the hand and face as we could not do full body treatments. This gave salon owners the opportunity to see first-hand the wonderful effects for Alissi Brontë treatments.
Speaking of what wasn’t hot! This face glitter that had grown ups walking around with a bold streak of glitter on one side of the face!!! Why??? Each to his own I guess!
The full sales force from Eve Beauty was present at the show, meeting and greeting new and old clients. The hard work now begins, as Eve Beauty’s manger, Sapana Bhatnagar, cracks the whip to turn all leads into business!